Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing     

《International Journal of Information Management》2019

The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them.  相似文献   

Addressing Intercultural Experience and Academic Mobility in Higher Education     

Diler Aba 《Journal of Intercultural Communication Research》2016,45(6):487-502

The present study initially discussed the various aspects of interculturality in higher education and the value of intercultural experience for developing intercultural competence. Then, it investigated the relationship between intercultural experience and students’ progress in their studies from prep year to senior years. The findings indicate that students do not gain intercultural experiences as a natural outcome of progress in higher education. Afterward, the relationship between intercultural experience and motivation for academic mobility was researched. According to the results, having foreign friends and attending intercultural events could be taken as predictors of lenience towards student exchange programs. Finally, the motivating and deterring factors of academic mobility for the participants were determined, and suggestions for future research were made. Participants were 207 students from different study years at a university in Turkey. A mixed questionnaire was employed to obtain data related to students’ intercultural experiences and their perceptions concerning the benefits and barriers of academic mobility.  相似文献   

陕甘宁边区体育发展的历史价值及其对当代体育发展的启迪     

翟小巧 《南京体育学院学报(社会科学版)》2016,(4):44-53

采用文献资料法、逻辑演绎法等方法分析边区体育发展的历史动因和历史价值，目的在于揭示其发展与繁荣的历史必然性，准确把握当代体育发展的历史逻辑，并从中获得历史借鉴和启示。陕甘宁边区体育的发展与繁荣，抗日战争与民族意识的觉醒为其提供了精神动力，领导身体力行与专业组织的成立为其提供了组织保障，自己动手丰衣足食的方针与大生产运动为其提供了物质基础，专门的培训机构与体育人才的培养为其提供了技术支持。陕甘宁边区体育具有军事化、大众化和常态化特点，其历史价值在于：增强了军民的体质，提高了部队战斗力；促进了边区人民的空前团结，凝聚了民族力量；为新中国体育的发展开辟了新的路径，积累了宝贵的经验，提供了人才支持和技术基础。陕甘宁边区体育的发展启示我们：当代体育的发展不仅需要崇高的理想来引领、健全的组织来领导、专业的人才来支撑、先进的文化来保障，而且必须具有鲜明的服务“健康中国”“美丽中国”的时代主题和服务服务于广大普罗大众的价值取向。  相似文献   

从传递信息到营造体验:体育传播产品转型初探——基于传播游戏理论的考察     

付晓静  潘陈青  罗幽诗 《武汉体育学院学报》2020,54(2):11-17

传播游戏理论强调传播作为一种主观性游戏的存在，体育传播与此具有天然的契合点。该文在界定体育传播产品内涵、分析传播游戏理论观点的基础上，提出体育传播产品要从传递信息走向营造体验，要开发体育视频资源，利用VR技术增强赛事体验，借助机器人提升体育信息传播速度，采用数据可视化增强体育传播的趣味性与观赏性。  相似文献   

Performing under pressure: Exploring the psychological state underlying clutch performance in sport     

Christian Swann  Lee Crust  Patricia Jackman  Stewart A. Vella  Mark S. Allen  Richard Keegan 《Journal of sports sciences》2017,35(23):2272-2280

Clutch performance is improved performance under pressure. However, little research has examined the psychological state experienced by athletes in these situations. Therefore, this study qualitatively examined the subjective experience underlying clutch performance across a range of sports (e.g., team, individual) and standards (Olympic to recreational athletes). Sixteen athletes (M_age = 27.08 years; SD = 6.48) took part in in-depth, semi-structured interviews primarily after an exceptional performance (M = 4.38 days later; SD = 3.14). Data were analysed inductively and thematically. Clutch states involved 12 characteristics, including heightened and deliberate concentration, intense effort, and heightened awareness, which distinguished the experience of clutch from other optimal psychological states such as flow. Other characteristics, such as perceptions of control, were also reported and supported previous experimental research on clutch. These findings present in-depth qualitative insights into the psychological state underlying clutch performance, and are discussed in relation to the existing literature on optimal psychological states in sport.  相似文献   

The experience of watching baseball games in Korea: an analysis of user-generated content on social media using Leximancer     

Weisheng Chiu  Jung-sup Bae 《Journal of Sport Tourism》2017,21(1):33-47

The current study explores international tourists’ experiences of watching professional baseball games in Korea. Total 152 reviews posted by tourists on TripAdvisor were analyzed through Leximancer, a computer program used in the qualitative content analysis. The software identified three dominant themes of tourist experiences: the distinctive atmosphere of Korean professional baseball games, the diverse services in the stadium, and fanatical cheering behavior for the team. Moreover, it revealed that international tourists were generally positive toward the culturally distinctive style of Korean professional baseball games. This study suggests that the professional sports of a travel destination can be a form of providing international tourists with pleasurable experiences and a way to learn about the distinctive Korean baseball culture.  相似文献   

‘Before I realised they were all women… I expected it to be more about materials’: Art,Gender and Tacit Subjectivity     

Hannah Hames 《The International Journal of Art & Design Education》2016,35(1):8-20

This article discusses a critical discourse analysis research activity undertaken with a group of undergraduate primary trainees with an art specialism. The research activity involved the use of two contrasting texts discussing the work of Karla Black, Becky Beasley and Claire Barclay. The article explores how the positioning of the two texts affected the student teachers’ ability to engage effectively with ‘women's art’ on a personal and critical level, revealing some highly subjective views and raising questions around intertextuality; particularly how an individual's understanding of contexts, meanings and histories can inform collective interpretation and highlight existing subjectivity. The article subsequently identifies that although students were keen to talk about careful selection of texts, the benefits of using multiple sources and the risks of intertextual and ‘subliminal’ contamination, they were unable to reflect critically upon their own gendered reading of the texts. It concludes that this may well be a signifier of the problem – that the student teachers did not really see a problem at all.  相似文献   

Measuring the value of theatre for Tyneside audiences     

Joshua Edelman  Maja Šorli 《Cultural Trends》2015,24(3):232-244

What values do theatre and dance hold for audience members? And how do these values differ between subsidised, amateur, and commercial performance? This paper addresses these questions through a survey of over 1800 spectators for theatre and dance in Tyneside in northeastern England, as well as a parallel set of focus groups, in the spring of 2014. These methods, which are designed for comprehensiveness and comparability, are being used across Europe by the Project on European Theatre Systems, a working group of theatre sociologists. Our research showed two sets of values which performances achieved; one was a common measure of performance quality, while the other described the values particular to subsidised work. This allows us to articulate both the general value of the arts and the particular values which subsidy (attempts to) facilitate. This has implications for both understandings of cultural value and for cultural policy, as the distinction between the two groups was not clean. We also found that amateur theatre participated in the same value system, but with an increased emphasis on loyalty and community cohesion. The paper concludes a methodological reflection on the use of quantitative methods in theatre studies.  相似文献   

和县模式研究综述     

张予军  段湘冬 《档案学通讯》2011,(6):23-25

和县模式从试点至今已7年时间,受到业界普遍关注,褒贬不一。本文统计和县模式的研究成果,对和县模式及其改革的背景进行概述,并重点对和县模式改革的优越性、取得的阶段性成效以及存在的问题进行归纳和总结。  相似文献   

基于道德风险的天使投资最优融资合约研究     

牛华伟  顾铭 《科研管理》2020,41(3):110-118

摘要：作为创业企业的重要融资方式,天使投资存在显著的信息非对称,由此导致的代理问题对天使投资融资合约产生影响。针对创业企业家的道德风险问题,本文基于委托代理理论构建一个理论模型,研究并求解出天使投资最优融资规模及最优股权分配比例。研究发现：最优融资规模及最优股权分配比例是存在的,且能够有效缓解企业家的道德风险问题;当道德风险问题严重时,最优融资规模及天使投资人的最优股权分配比例均减少;优质的创业项目能够提高融资规模并提升企业家的股权分配比例;创业企业家良好的创业能力与经历,能够提高融资规模但会降低企业家的股权分配比例。由此,本文研究结论较好的解释了国内外天使投资的投资实践,并且为天使投资合约的设计提供理论指导。  相似文献